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IT STANDS FOR BLACK YOUNG BEAUTIFUL CLEVER.

Product Bundles

  • The Essentials Bundle
    Black & White Logo Tees
    Regular price
    £36.99
    Sale price
    £36.99
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  • The Empowerment Bundle
    Regular price
    £40.99
    Sale price
    £40.99
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Our Story

Our mission is to infuse the black community with a new-found pride in themselves, encouraging young black people to be proud of their heritage and to fulfil their potential.

Each of our designs tells its own story and has a carefully crafted message behind it.

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